‘Something Rotten’ embraces losing Best Musical Tony Award

This is actually a great idea from the marketing team of Something Rotten! Love their strategy

Theater Cues

Although "Something Rotten"had 10 Tony Award nominations, the only one it took home was for Christian Borle for Best Performance by an Actor in a Featured Role in a Musical. (PHOTO: Joan Marcus) Although “Something Rotten” earned 10 Tony Award nominations, the only one it took home was for Christian Borle for Best Performance by an Actor in a Featured Role in a Musical. (PHOTO: Joan Marcus)

Usually a Broadway show that wins only one Tony Award, or just got nominated for one Tony, emphasizes the positive. Not “Something Rotten.” It ran a full-page ad in the NYTimes proclaiming  itself a “Loser,” after taking home only 1 of the 10 awards for which it was nominated.

An excellent article recently published in the NYTimes explores the producers chutzpah. Reporterr Michael Paulson writes, ” ‘The “Rotten!’ ad was devised the day after the Tony Awards, when the show’s dejected marketing team gathered at the offices of its advertising agency, SpotCo, to figure out what to do next.”

After all, the irony of the whole thing is “Something Rotten” is about two struggling playwrights who are…

View original post 142 more words

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s