People Listening to ‘Thrift Shop’ Not Going to Actual Thrift Shops

Interesting take on this.

NewsFeed

Apparently, flannel zebra jammies only look good in music videos.

Seattle rapper Macklemore’s song “Thrift Shop,” which celebrates snagging “awesome” bargains on second-hand clothes, has sold more than 4 million digital copies and become the first indie track in nearly 20 years to top the Billboard charts. But it hasn’t boosted sales at actual thrift shops, reports the International Business Times.

(MORE: No Money, No Problem: Independent Rapper Macklemore Soars Onto Billboard Chart)

National sales at Goodwill Industries, one of the largest thrift store chains, haven’t been significantly impacted since the song went viral (a Goodwill representative interviewed by the Times said data for the Seattle outlet branch where Macklemore filmed parts of the video, was not available). And while news spread around the Pacific Northwest that Seattle’s Fremont Vintage Mall makes a cameo in the video, representatives for the basement collective said sales haven’t noticeably increased since the…

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